Can you use US equity sale guide outlook like Nike or $NKE as a way to forcast stock market direction?

DOH! This might be obvious for the pros but think about it. I could also use other American global players like Nike, Cat, Boeing, etc.. You get the idea.

http://www.nasdaq.com/symbol/nke/earnings-forecast

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NOTE I now post my TRADING ALERTS into my personal FACEBOOK ACCOUNT and TWITTER. Don't worry as I don't post stupid cat videos or what I eat!