How would an investment bank or hedge fund do their social media marketing plan?

How would an investment bank or hedge fund do their social media marketing plan? Details: http://quantlabs.net/labs/quant-books/doc_details/797-social-marketing?tmpl=component Get in touch here if interested. NOTE I now post my TRADING ALERTS into my personal FACEBOOK ACCOUNT and TWITTER. Don’t worry as I don’t post stupid cat videos or what I eat!