Big Data for quant development: The ultimate marketing tool?
Big Data: The ultimate marketing tool? Not so much.Here’s a non-technical perspective on the use of Big Data by today’s marketers based on survey results reported in a Columbia Business School and New York American Marketing Association report called “Marketing ROI in the Era of Big Data.”
==Where?Sorry, you caught my attention, but don’t say anything or point to a URL that I could click on… so could ==
Oops – Here’s the URL http://marketingstorage.wordpress.com/2012/03/19/big-data-the-ultimate-marketing-tool-not-so-much/
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